Exploring retail VR/AR monetization scenarios
Retailers could explore a variety of monetization models (apt combinations thereof) that offset their costs associated with building, promoting, maintaining & iterating the underlying VR/AR ecosystem and also aid in diversifying their revenue sources
4 ways retailers can monetize their purpose built VR/AR solutions –
- Free-to-use model (potentially supported by other revenue sources)
- Premium service model
- Licensing model
- B2B / E&G partnership model
