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Welcome

Explore Insights, Possibilities and Strategies that help promote sustainable growth, optimization and consumer experience (CX) in the evolving post-digital era

-Abishek.C

Addressing shopper/customer’s Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any holistic Direct-2-Consumer (D2C) service

The CSAP [Connected Solution Aggregators & Partners] group could provide a seamless unified connected vehicle solution for one simple contractual fee

We now know that product demonstrations & in-person interactions are one of the best trump cards brick & mortar Retailers have over their e-commerce first counterparts