Continuing from Part 1, this post explores some of the delivery mechanisms of loyalty/reward program models as well as key … Continue Reading Loyally Rewarded – View on loyalty/reward programs (Part 2)
Addressing shopper/customer's Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any Direct-2-Consumer (D2C) service
Upon running out of the same laundry detergent I've used for the past 4 years; I took out my phone → clicked re-order within the (e-Store) App → got it home delivered the same day (even easier with Subscription, Voice & IoT)... all hail Frictionless Experience!
BUT... what the above process lacked were Educational & Trial frictional points that could have allowed me to discover / try out other detergent brands
I re-ordered the same detergent for years… a bit of ‘Retail Friction’ could’ve changed that experience!
I re-ordered the same detergent for years! Upon running out of the same laundry detergent I’ve used for the past 4 years; I took … Continue Reading I re-ordered the same detergent for years… a bit of ‘Retail Friction’ could’ve changed that experience!
The following post focuses on the In-Store m-Transaction component of the broader m-Pay & m-Commerce solutions within emerged markets (particularly U.S). Examples include … Continue Reading Retiring the L-wallet… One m-Transaction at a time
Amazon didn’t waste any time getting it’s prized product – Alexa-integrated Echo – into Whole Foods stores across the nation… and … Continue Reading Ready to share your in-store (offline) Whole Foods shopping behavior with Alexa?
2 days ago Google & Walmart announced their partnership in what is widely seen as a counterweight to the eCommerce juggernaut – … Continue Reading Seeking mutual benefits, Google & Walmart partner up
Retail stores’ roles are evolving, but so must the way they are measured (KPI) in an Omni-Channel era… Continue Reading
For $13.7B; Amazon could be getting 2 distinct companies! Amazon’s $13.7B bid to purchase Whole Foods (WF) is seeing a … Continue Reading How 365 benefits most from Amazon’s Whole Foods purchase
This second segment briefly explores the IoT button design concept, user interface (UI) & experience (UX) and potential peripheral opportunities … Continue Reading How an IoT button could enhance QSR Drive-Thru customer experience (Part 2)
Whilst TV technology has certainly come a long way from my grandmother's B&W 14" CRT... it's overall value proposition; particularly the purchase & ownership experience hasn't seemed to change all that much!
Every time I wander through the TV section across various retailers; a similar thought surfaces – Whilst TV technology has … Continue Reading Want to boost Premium TV sales? Take a page from the Smartphone Industry