Direct-to-Consumer (D2C) Service Model Example

Potential D2C Service Model One potential solution for CPG/FMCG brands would be to develop a D2C service that complements their existing B2B2C channels’ offerings with focus on mutually exclusive product portfolio + Value Added Services (VAS) Read the full article

Read More

Exploring Direct-to-Consumer (D2C) Service Model for traditional CPG/FMCG brands – (Part 4)

This segment explores a D2C service model as it pertains to food/beverage CPG/FMCG brands; aspects of which; may also be applicable to a multitude of other product categories & service industry verticals Quick Note: Despite commonalities inherent to the industry, each CPG/FMCG manufacturing brand is relatively unique (size, geographic reach, product/SKU mix, long-term goals, partnerships,…

Read More

Developing variations of reference holistic Direct-to-Consumer (D2C) solution framework – (Part 3)

This segment aims to outline how traditional CPG/FMCG manufacturing brands could develop variations of the reference holistic D2C solution framework Quick Note: Despite commonalities inherent to the industry; each CPG/FMCG brand is relatively unique (size, geographic reach, product/SKU mix, long-term goals, partnerships, etc.) and as such their D2C solution strategies too would be reflective of their individual goals & capabilities Part 2 briefly…

Read More

Designing a reference holistic Direct-to-Consumer (D2C) solution framework – Concept

There are numerous ways in which brands can build their version of a holistic D2C solution framework… although… …a typical D2C solution framework would comprise of varying combination of initiatives across 3 key (D2C) modules – Core Interface, Channels and Products & Experiential Services Read the full article

Read More

Designing a reference holistic Direct-to-Consumer (D2C) solution framework – (Part 2)

Continuing from Part 1; which introduced the benefits and concept of holistic D2C solution; this segment outlines one of the many ways traditional CPG/FMCG manufacturer (and other) brands could design their holistic D2C framework Designing a Typical Holistic D2C Solution Framework – Concept There are many ways in which brands can approach building their version of a D2C solution……

Read More

How traditional CPG/FMCG brands could benefit from building a holistic Direct-to-Consumer (D2C) Solution – (Part 1)

Meandering through the endless aisles at a local supermarket only to discover my favorite chips & dips were out of stock… again! Only if there was an option to seamlessly purchase (hybrid frictionless) them directly from the food & beverage manufacturing brand? Perhaps traditional food & beverage manufacturing brands too could benefit from building a holistic…

Read More

NGN (5G), eSIM & Blockchain – A Trifecta for Telco Carriers/Operators

Wireless Carriers transforming from being (traditional) Connectivity Provider → (trusted) Connected Solutions Partner / Architect are best positioned to play a lead role in the Connected Life & Industry 4.0 era This first post in a multi-segment series introduces 3 key initiatives that will support Wireless Carriers through their transformative journey   Many Carriers bring to the table substantial industry expertise, existing network infrastructure & assets, extensive consumer reach, robust distribution network as well as the ‘trusted entity’…

Read More

Key touch points across typical shopper/customer retail journey

6 key Consumer Touch Points The number of touch points retailers will have with consumers / shoppers / customers will depend on several factors (business model, product range, complexity, omni-channel spread, etc.) Taking a simplified view, consumer journey typically traverses through the following 6 key phases (analogous with the Zero, First & Second moments of truth) Product Discovery: The touch point where consumers…

Read More

Loyally Rewarded – View on loyalty/reward programs (Part 2)

Continuing from Part 1, this post explores some of the delivery mechanisms of loyalty/reward program models as well as key metrics to track their effectiveness and success Loyalty/Reward Delivery Mechanisms Aside from the back-end systems to support the loyalty/reward platform, it is equally imperative for businesses to implement an extremely friendly and intuitive front-end User Interface (UI) and Customer Experience…

Read More

‘Wiifm’ stages of Consumer Engagement

1-2-3 stages of Wiifm – Consumer Engagement Journey (IoT) Regardless of the IoT offering (standalone device / comprehensive solution), consumer engagement could be achieved by provisioning of relatively simple insights though to autonomous actions and/or ongoing tangible rewards Stage 1: INSIGHTS In the short-term, insights-as-a-benefit from the underlying IoT device (or solution) would help in keeping consumers engaged 1.1 Primary Insights: Relating to insights generated from the direct activities of the…

Read More

Retiring the L-wallet… One m-Transaction at a time

The following post focuses on the In-Store m-Transaction component of the broader m-Pay & m-Commerce solutions within emerged markets (particularly U.S)… examples of which include Apple Pay, Google Pay, LoopPay, et al. The dreaded ‘F-word’… …Fragmentation is a familiar ‘problem’ whenever a new trend is initiated from within the technology sector – Contributed by an excess of Start-ups and Established players wishing to develop ’The Ultimate…

Read More

How addressing the 1-2-3 stages of ‘Wiifm’ could enhance consumer engagement

That thought when you clean the drawer only to discover that long-abandoned wearable – “Why did I abandon this again? Oh yeah… it never addressed my Wiifm needs” This post explores how consumer IoT value chain players could address one of their crucial ongoing challenges – enhancing consumer engagement (translated: prevent high abandonment rates) Oh Wearables… what…

Read More

Ready to share your in-store (offline) Whole Foods shopping behavior with Alexa?

Amazon didn’t waste any time getting it’s prized product – Alexa-integrated Echo – into Whole Foods stores across the nation… and seemingly at a discount too (read: subsidy). Read on for the quick bite take… So why the rush on this one SKU from it’s broad portfolio of Fire & Kindle products? For Consumers The key…

Read More

Seeking mutual benefits, Google & Walmart partner up

2 days ago Google & Walmart announced their partnership in what is widely seen as a counterweight to the eCommerce juggernaut – Amazon It’s all about Mutual Benefits Quick summary Google brings to table it’s platform – namely Google Home (voice assistant) & Google Express (delivery) <–> Walmart makes available it’s extensive catalogue on the platform (products) The…

Read More

All wireless carriers/operators will offer 5G… but only those offering better CX will stand out of the crowd

All things being equal, robust consumer experience (CX) initiatives could help Carriers differentiate in a democratized 5G era All Carriers will offer 5G… now what? As Wireless Carriers gradually roll out their versions of Next Gen Network (5G) towards full commercial deployment by 2020; they also need to prepare for the fact that their competitors would offer similar 5G…

Read More