All articles filed in eCommerce

3 Reasons for building a holistic retail CX program today – Part 2
This second segment explores the 3 key reasons why building a holistic retail CX program matters for today’s omni-channel retailers
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As a starting point retailers would need to identify a range of factors (both common & unique to eChannel) that have the potential to influence their eCommerce platform’s CX These influencing factors may be derived from key consumer interaction points across their eShopping journey and furthermore; retailers may choose to categorize them under key business…
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Exploring factors that influence eCommerce consumer experience (CX) – Part 1
This first segment briefly explores some of the key factors that influence eCommerce / online shopping consumer experience (CX)
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