Building Direct-2-Consumer (D2C) Solution for Traditional CPG/FMCG Brands – (Part 1)
Building Direct-2-Consumer (D2C) Solution for traditional CPG/FMCG manufacturers
Key touch points across typical shopper/customer retail journey
To integrate supportive friction within shopper/consumer purchase experience or not?
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Introducing ‘Retail Friction’ could actually enhance consumer experience (CX)
How integrating retail friction alongside frictionless initiatives could actually enhance consumer experience (CX)
Internet of Warranty could be the next big disruption!
“A thought struck me as I switched on my TV after a few days of hiatus… I’ve barely used the … Continue Reading Internet of Warranty could be the next big disruption!
Challenges facing traditional sales proposition (high-end/flagship/discretionary product category)
How an IoT button could enhance QSR Drive-Thru customer experience (Part 2)
This second segment briefly explores the IoT button design concept, user interface (UI) & experience (UX) and potential peripheral opportunities … Continue Reading How an IoT button could enhance QSR Drive-Thru customer experience (Part 2)
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Want to boost Premium TV sales? Take a page from the Smartphone Industry
Every time I wander through the TV section across various retailers; a similar thought surfaces – Whilst TV technology has … Continue Reading Want to boost Premium TV sales? Take a page from the Smartphone Industry
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How smart bulbs help the assisted living
IoT devices & solutions that are ‘nice-to-have’ for some… could actually be ‘need-to-have’ for others! Consumer IoT – A tale … Continue Reading How smart bulbs help the assisted living
5 Emerging Trends – Smart Home Security
For the purposes of this post, Smart Home Security is a part of the broader Consumer Internet of Things (IoT) … Continue Reading 5 Emerging Trends – Smart Home Security
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When it comes to marketing & retailing; the reality is not all millennials behave in the same manner
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Marketers – Which Millennial are you targeting?
The internet is abundant with Millennial related articles & studies; particularly their impacts on broader socio-economic changes to come The vast majority … Continue Reading Marketers – Which Millennial are you targeting?
