Brand Experience — Connected Corners

Abishek.C

As consumers engage with brands across multiple touch points that traverses an omni-channel footprint; the challenge for retailers is to deliver a seamless (shopping) experience from beginning ➜ end

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3 reasons for building a holistic retail CX program today (Part 2)

Abishek.C

This second segment explores the 3 key reasons why building a holistic retail CX program matters for today’s omni-channel retailers

Abishek.C

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Introduction to holistic retail CX program (Part 1)

Abishek.C

This segment briefly introduces holistic consumer experience (CX) program and outlines its correlation to product & brand experience for today’s omni-channel retailers

Abishek.C

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Abishek.C

Notable challenges in maintaining an omni-channel footprint are efficiently managing multiple & complex (cross channel) shopper/customer engagements as well as preventing potential CX fragmentation

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Exploring factors that influence eCommerce CX (Part 1)

Abishek.C

This first segment briefly explores some of the key factors that influence eCommerce CX

Exploring (Direct-to-Consumer) D2C service model for traditional CPG/FMCG brands – (Part 4)

Abishek.C

This segment explores a D2C service model as it pertains to traditional food/beverage CPG/FMCG brands

Developing variations of reference holistic D2C (Direct-to-Consumer) solution framework – (Part 3)

Abishek.C

This segment aims to outline how traditional CPG/FMCG manufacturing brands could develop variations of the reference holistic D2C solution framework