OMNI-CHANNEL RETAIL JOURNEY SCENARIO 1 Discover Online | Interact In-Store | Purchase & Transact Online | Repeat Purchase Online | Phone Support | Return & Exchange In-Store In this scenario, the consumer chooses to start their retail journey with an online product research ➜ in-store / in-person product evaluation (experiential retailing) ➜ online ordering (for…

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Introduction to holistic retail Customer Experience (CX) program – Part 1

This segment briefly introduces holistic customer experience (CX) program and outlines its correlation to product & brand experience as it pertains to today’s omni-channel retailers

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One way retailers can address these challenges is by developing a holistic retail CX program that unifies all of their channel specific CX initiatives seamlessly at every one of the consumer touch points that traverses the retailer’s omni-channel footprints Read the full article

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