Connected Corners

Welcome to Connected Corners

Explore Insights, Possibilities and Strategies that help promote sustainable growth, optimization and consumer experience (CX) in the evolving post-digital era - Abishek.C
Connected Corners
3 key challenges facing traditional retail sales proposition within the flagship, high-end and discretionary product categories

Today’s Smart Home is ‘Semi-Smart’ at best

The first post in a multi-segment series aims to outline one of the views on Connected & Smart Homes and the journey towards achieving the ultimate home… The Autonomous Home! Journey towards a Truly Smart Home ❶ Starts with the Connected Home… Connected Home could perhaps be viewed as a starting point in the long…

How an IoT button could enhance QSR Drive-Thru customer experience (Part 2)

This second segment briefly explores the IoT button design concept, user interface (UI) & experience (UX) and potential peripheral opportunities this concept may present to value chain partners in the long run The 2nd installment continues from the first segment that introduced the how the concept of an IoT button could enhance Drive-Thru experience for…
Manufacturers & retailers can ensure better loyalty, predictable repeat purchase & enhanced CX for a segment (white goods, TV, etc.) that predominantly is driven by price

Want to boost Premium TV sales? Take a page from the Smartphone Industry

Every time I wander through the TV section across various retailers; a similar thought surfaces – Whilst TV technology has certainly come a long way from my grandmother’s B&W 14″ CRT… it’s overall value proposition; particularly the purchase & ownership experience hasn’t seemed to change all that much! Surely the rapid commoditization of the broader…

How Amazon Go could benefit… Amazon

Amazon hasn’t been an e-Commerce entity for a while BUT actually an omni-service provider that is one step closer to becoming an omni-lifestyle entity To me; Amazon Go is a clear indication of the importance of Retail Ecosystems; a topic that I would share my thoughts on in more detail at a later date But…

Revenue Potentials from Connected Vehicles (Part 1)

So you’ve been reading… … that Connected Vehicles are no longer bound to Hollywood movies… but in fact have moved beyond the imaginative rides of Herbie the Love Bug, Knightrider’s KITT & Dark Knight’s Tumbler into the realms of reality The newswires are abuzz with – – Gartner predicting that by 2020 there would be around 250 Million…

How IoT-button can enhance Drive-Thru customer experience (Part 1)

Smartphones & broader tech has been changing nearly every facet of the quick-service (fast food) industry… and now it is IoT‘s turn to do it’s bit From the success of smartphone ordering through to Geo-fence based coupons and even smart fryers; the fast food industry is hard at techifying every part of it’s store operations…
Consumer IoT solution manufacturers, retailers & healthcare providers have virtually limitless opportunities to enhance the quality of lifestyle for our elderly & disabled

How smart bulbs help the assisted living

IoT devices & solutions that are ‘nice-to-have’ for some… could actually be ‘need-to-have’ for others! Consumer IoT – A tale of ‘nice-to-have’ vs. ‘need-to-have’ Consumer IoT products are akin to most other cyclic / discretionary product sets where the user’s purchase intent often has to pass the infamous ‘nice-to-have’ vs. ‘need-to-have’ test Where Smart Bulbs are…

5 Emerging Trends – Smart Home Security

For the purposes of this post, Smart Home Security is a part of the broader Consumer Internet of Things (IoT) solutions; as opposed to Industrial IoT solutions 5 Emerging Trends 1. Smartphones & Apps are enabling adoption of simplified Home Security solutions Pop quiz: What does it take to build a basic home self-monitoring system? Answer:…
Rapid commoditization of smart security hardware, software & cloud accompanied by advanced connectivity protocols are collectively making smart home security more accessible than ever before
Connected Corners

Benefits of upgrading your smartphone frequently

Another year… Another Smartphone Like clockwork latest iterations of flagship smartphones are being launched by Apple, Samsung, LG, HTC, Moto and many more vendors on an annual basis In a never-ending race to differentiate their products & maintain consumer momentum in saturated markets; vendors are constantly ‘tweaking’ their smartphones Sure enough; these latest smartphone iterations…

Commercial Drones – Role of 5G and Wireless Carriers (Part 2)

Continuing from Part 1, the following post aims to explore key connectivity protocols required for a successful commercial Drone paradigm and peek into the potential role of Wireless Carriers Connectivity Initially; Commercial Drones are expected to operate within visual range (by a manned pilot); ultimately though; greater cost & process efficiencies could only be realized through the deployment of a fleet of BVR/BLoS (Beyond Visual Range/Line of Sight)…
When it comes to marketing & retailing; the reality is not all millennials behave in the same manner

Marketers – Which Millennial are you targeting?

The internet is abundant with Millennial related articles & studies; particularly their impacts on broader socio-economic changes to come The vast majority of these studies & articles we come across today seem to focus on the overall Millennial segment and their generalized attributes These include social causes, social media, spending behavior, environmental concerns, affinity towards shared economy and so on…

Emerging Trends in Consumer IoT Solutions

For the purposes of this post, the conversation refers to Consumer connected Internet of Things (IoT) solutions; as opposed to Industrial IoT solutions Challenges to Consumer IoT adoption  1. Connected Fragmentation & Isolated Ecosystem A plethora of entities have been investing in consumer connected IoT solutions; in some cases with their own ‘isolated ecosystem’ as a differentiator The very fact…

McDonald’s – 3 Strategic Initiatives to attract ‘Newer Segments’

For most on this planet, one of the most recognizable brands in the world is undeniably McDonald’s or Mickey D’s or Macca’s (or any other lovable local name it has picked up globally) The golden arch symbol has come to become a permanent member of the elite club; shared by it’s peers Coca Cola ribbon, Apple’s bitten apple…