How IoT-button can enhance Drive-Thru customer experience (Part 1)

Smartphones & broader tech has been changing nearly every facet of the quick-service (fast food) industry… and now it is IoT‘s turn to do it’s bit From the success of smartphone ordering through to Geo-fence based coupons and even smart fryers; the fast food industry is hard at techifying every part of it’s store operations…

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How smart bulbs help the assisted living

IoT devices & solutions that are ‘nice-to-have’ for some… could actually be ‘need-to-have’ for others! Consumer IoT – A tale of ‘nice-to-have’ vs. ‘need-to-have’ Consumer IoT products are akin to most other cyclic / discretionary product sets where the user’s purchase intent often has to pass the infamous ‘nice-to-have’ vs. ‘need-to-have’ test Where Smart Bulbs are…

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5 Emerging Trends – Smart Home Security

For the purposes of this post, Smart Home Security is a part of the broader Consumer Internet of Things (IoT) solutions; as opposed to Industrial IoT solutions 5 Emerging Trends 1. Smartphones & Apps are enabling adoption of simplified Home Security solutions Pop quiz: What does it take to build a basic home self-monitoring system? Answer:…

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Benefits of upgrading your smartphone frequently

Another year… Another Smartphone Like clockwork latest iterations of flagship smartphones are being launched by Apple, Samsung, LG, HTC, Moto and many more vendors on an annual basis In a never-ending race to differentiate their products & maintain consumer momentum in saturated markets; vendors are constantly ‘tweaking’ their smartphones Sure enough; these latest smartphone iterations…

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Commercial Drones – Role of 5G and Wireless Carriers (Part 2)

Continuing from Part 1, the following post aims to explore key connectivity protocols required for a successful commercial Drone paradigm and peek into the potential role of Wireless Carriers Connectivity Initially; Commercial Drones are expected to operate within visual range (by a manned pilot); ultimately though; greater cost & process efficiencies could only be realized through the deployment of a fleet of BVR/BLoS (Beyond Visual Range/Line of Sight)…

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Commercial Drones – Key Deployment Scenarios & Challenges (Part 1)

Drones; akin to almost every other emerging Industrial IoT solution (different from it’s Consumer IoT brethren); present virtually endless commercial applications due to their relatively small size and ability to be piloted remotely (autonomously or with the aid of a pilot) Part 1 focuses on 5 commercial drone deployment scenarios and related challenges Aside from it’s traditional use within the Military segment, Drones have also proved quite popular with…

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Marketers – Which Millennial are you targeting?

The internet is abundant with Millennial related articles & studies; particularly their impacts on broader socio-economic changes to come The vast majority of these studies & articles we come across today seem to focus on the overall Millennial segment and their generalized attributes These include social causes, social media, spending behavior, environmental concerns, affinity towards shared economy and so on…

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Partnerships key to viable Connected Health solutions

So you’ve been hearing lately Analysts are predicting healthcare to be one of the largest vertical markets in the IoT/Connected space with CAGR of ~38% between 2015-2020; mobile health would become the fastest growing segment Usage Based Insurance (UBI) providers have said that an effective UBI solution has the potential to reduce claims cost by 40% …and many more M&A, Innovation and Optimization initiatives across the healthcare sector are…

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Emerging Trends in Consumer IoT Solutions

For the purposes of this post, the conversation refers to Consumer connected Internet of Things (IoT) solutions; as opposed to Industrial IoT solutions Challenges to Consumer IoT adoption  1. Connected Fragmentation & Isolated Ecosystem A plethora of entities have been investing in consumer connected IoT solutions; in some cases with their own ‘isolated ecosystem’ as a differentiator The very fact…

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McDonald’s – 3 Strategic Initiatives to attract ‘Newer Segments’

For most on this planet, one of the most recognizable brands in the world is undeniably McDonald’s or Mickey D’s or Macca’s (or any other lovable local name it has picked up globally) The golden arch symbol has come to become a permanent member of the elite club; shared by it’s peers Coca Cola ribbon, Apple’s bitten apple…

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Robotics & Autonomous Solutions in Customer Facing Environment

Autonomous & Robotic solutions have been making human’s lives easier since a better part of the 20th century Industrial Robotics are the mainstay of Manufacturing, Logistics, Supply Chain & Warehousing industries who depend on their high precision, low error margins, cost effective alternative & ‘tireless’ operation relative to their human counterparts Adding to the long list of benefits are robots…

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Millennials & Retail

One Segment – Different Millennials Vast majority of the articles we come across tend to focus on the similarities the millennial segment exhibits… such as mobile-centric, omniscient grasp of prices & promotions, expectation of x-channel shopping experience, social influence, buying less cars, proponents of shared economy, environment friendly, higher degree of social responsibility, et al.…

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Role VR/AR play in Retailer’s Digital Transformation

One of the most explored technology today is Virtual / Augmented Reality Both VR/AR aim to bring an immersive & interactive experience of the virtual world to the user in their own ways With VR, the user is ‘teleported’  into a virtual world wherein all of their interactions provide a ‘realistic feel’ with that fabricated environment With AR, users can interact with virtual objects in the real world around them In…

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12 Retail Facelifts

Physical Retail is not dead… …it is merely undergoing a facelift! According to PwC’s global survey, approximately 40% of consumers still make purchases in-store at least once a week, compared to just 27%  for it’s online counterpart Another research from eMarketer forecasts a significant growth of worldwide online purchase share from 5.9% in 2014 to 8.8% in 2018; yet it would…

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‘Loyally Rewarded’ – View on loyalty/reward programs (Part 1)

Loyalty/Reward Programs – Why? Acquisition vs. Retention studies say… statistically speaking the cost of acquiring new customers could be anywhere in the range of 5X – 15X vs. that of retaining existing ones – According to Bain & Co., 5% increase in customer retention can increase a company’s profitability by 75% – Gartner says that 80% of a company’s future revenue will come from…

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5 ways to repurpose an old iPhone (or any other smartphone)

If you are like me; you probably fell in love with your iPhone from the moment you unwrapped it; enjoying it’s premium glass and metal feel as well as everyday experience…up until the very moment Cupertino unveiled it’s next best thing… …A New iPhone!! After a few weeks (or even months) of waiting; it was love all overagain with the larger space grey metal unibody and ‘new…

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To beat ‘show-rooming’ effect… become a Showroom

Sounds oxymoronic right? But it is one of the numerous diversified strategies Retailers can adopt to actually beat the ‘Show-rooming’ effect (one where consumers visit physical retail stores only to purchase elsewhere online) We now know that product & in-person interactions are one of the best trump cards brick & mortar Retailers have  over their ‘e-commerce only’ counterparts… thus, it is imperative for Retailers to educate…

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