Connected Corners

Consumer Experience (CX)

Explore topics focusing on various aspects of consumer experience (CX) across a range of industries; including shopper & customer strategies, human-2-tech interfaces, member loyalty & reward programs, evolving consumer behavior, segmentation & demographics studies, omni-channel experiential service models and more

Supportive retail friction factors - Connected Corners
For any retailer, the decision to integrate supportive retail friction (& how much of it) could broadly be based on a combination of 4 key factors
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An optimized CX involves carefully balancing frictionless experience with the inclusion of supportive frictional experiences throughout the shopper’s retail journey

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1-2-3 Wiifm stages of consumer engagement - Connected Corners
Focusing on the 1-2-3 'Wiifm' stages throughout the product ownership journey is one way providers could ensure ongoing consumer engagement and prevent product abandonment
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Retiring the L-wallet… One m-Transaction at a time

The following post focuses on the In-Store m-Transaction component of the broader m-Pay & m-Commerce solutions within emerged markets (particularly U.S)… examples of which include Apple Pay, Google Pay, LoopPay, et al. The dreaded ‘F-word’… …Fragmentation is a familiar ‘problem’ whenever a new trend is initiated…

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Smartphone makers are working hard to craft their next iteration of devices around unique AIaaS experience

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