Connected Corners

Retail & eCommerce

Explore topics centered around the broader retail & eCommerce industries; including evolving trends & insights, digital transformation studies, ancillary services strategies, shopper/customer strategies (CX, acquisition, engagement, loyalty, CLV, et. al.), role of converging technologies, supply chain & operational optimization and consumer proposition innovation possibilities

Addressing shopper/customer’s Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any holistic Direct-2-Consumer (D2C) service

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Supportive retail friction factors - Connected Corners
For any retailer, the decision to integrate supportive retail friction (& how much of it) could broadly be based on a combination of 4 key factors
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An optimized CX involves carefully balancing frictionless experience with the inclusion of supportive frictional experiences throughout the shopper’s retail journey

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1-2-3 Wiifm stages of consumer engagement - Connected Corners
Focusing on the 1-2-3 'Wiifm' stages throughout the product ownership journey is one way providers could ensure ongoing consumer engagement and prevent product abandonment
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Retiring the L-wallet… One m-Transaction at a time

The following post focuses on the In-Store m-Transaction component of the broader m-Pay & m-Commerce solutions within emerged markets (particularly U.S)… examples of which include Apple Pay, Google Pay, LoopPay, et al. The dreaded ‘F-word’… …Fragmentation is a familiar ‘problem’ whenever a new trend is initiated…

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