Connected Corners
Exploring the 6 key touch points along a consumer's (shopper & customer) typical retail journey
Typical omni-channel retail journey & consumer touch points - Connected Corners

Spotlight on typical retail journey & key consumer touch points

The number of touch points retailers will have with consumers (shoppers & customers) will depend on several factors (business model, product range, complexity, omni-channel spread, etc.)

Taking a simplified view, consumer journey typically traverses through the following 6 key phases (analogous with the Zero, First & Second moments of truth)

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