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Category: CX

Explore topics focusing on various aspects of consumer experience (shopper, customer, member) including human-2-tech interfaces, loyalty & reward programs, consumer behavior, segmentation & demographics, security, privacy and experiential service models

Addressing shopper/customer's Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any holistic Direct-2-Consumer (D2C) service

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