Continuing from Part 1, this post explores some of the delivery mechanisms of loyalty/reward program models as well as key … Continue Reading Loyally Rewarded – View on loyalty/reward programs (Part 2)
Addressing shopper/customer's Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any Direct-2-Consumer (D2C) service
One question I’ve often been asked is – “How do you measure a smartphone (model / brand’s) performance or success?” There are many metrics by which a smartphone’s (model … Continue Reading To measure a smartphone/brand’s performance look beyond the shipments metric
Upon running out of the same laundry detergent I've used for the past 4 years; I took out my phone → clicked re-order within the (e-Store) App → got it home delivered the same day (even easier with Subscription, Voice & IoT)... all hail Frictionless Experience!
BUT... what the above process lacked were Educational & Trial frictional points that could have allowed me to discover / try out other detergent brands
I re-ordered the same detergent for years… a bit of ‘Retail Friction’ could’ve changed that experience!
I re-ordered the same detergent for years! Upon running out of the same laundry detergent I’ve used for the past 4 years; I took … Continue Reading I re-ordered the same detergent for years… a bit of ‘Retail Friction’ could’ve changed that experience!
As iPhone X finally launches, Wireless Carriers worldwide (particularly those in EIP mature / saturated markets e.g. U.S) are hoping for the $1000+ device to boost their Postpaid take-up … Continue Reading Rise of Prepaid… Wireless Carriers’ Silent Achiever
The following post focuses on the In-Store m-Transaction component of the broader m-Pay & m-Commerce solutions within emerged markets (particularly U.S). Examples include … Continue Reading Retiring the L-wallet… One m-Transaction at a time
Smartphone makers are hard at work leveraging any & every asset they possess (user behavior, Machine Learning, NLP, Neural Networks, et al.) to craft their next iteration of devices around unique AIaaS experience
That thought when you clean the drawer only to discover that long-abandoned wearable – “Why did I abandon this again? Oh … Continue Reading Addressing 1-2-3 of ‘Wiifm’ could help enhance consumer engagement
Amazon didn’t waste any time getting it’s prized product – Alexa-integrated Echo – into Whole Foods stores across the nation… and … Continue Reading Ready to share your in-store (offline) Whole Foods shopping behavior with Alexa?
2 days ago Google & Walmart announced their partnership in what is widely seen as a counterweight to the eCommerce juggernaut – … Continue Reading Seeking mutual benefits, Google & Walmart partner up