Discover topics that focus on various aspects of consumer experience – CX – (shopper, customer, member) including shopper/customer journey, human-2-tech interfaces, loyalty/reward programs, consumer behavior, segmentation & demographics, experiential service models and more

Abishek.C

What is the CX theme about?

Consumer Experience (CX) is rapidly becoming one of the most important differentiating factors for a broad spectrum of product & service providers globally; within both, consumer (B2C) and business (B2B/E&G) space

Shopper & consumer behavior (research, purchase, engagement, loyalty, referrals) are constantly evolving, no doubt aided in part by an increasingly accessible range of converging technologies (smartphones, IoT, et al.)

…and in an hyper-competitive era; when competing solely on price becomes a race to the bottom; businesses would have to evolve to not only address consumers’ continuously changing demands but also to keep ahead of their competition by integrating CX into every aspect of their consumer facing services

Connected Corners focuses on covering various aspects of Consumer Experience (CX); particularly at the intersection of diverse business types, functions, services & even industry verticals

These range from consumer behavior studies through to shopper/customer journey experience analyses, retail & service provider solutions, rewards & loyalty program dynamics, unique experiential service propositions, omni-channel CX paradigm and everything in between

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Topics that covershopper journeyaspects of CX

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converging tech

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