OMNI-CHANNEL RETAIL JOURNEY SCENARIO 1

Discover Online | Interact In-Store | Purchase & Transact Online | Repeat Purchase Online | Phone Support | Return & Exchange In-Store

Connected Corners

In this scenario, the consumer chooses to start their retail journey with an online product research ➜ in-store / in-person product evaluation (experiential retailing)online ordering (for online-only special SKU/pricing) payment & fulfillment ➜ online refill/subscription ordering (repeat purchases)phones customer support for returns/exchange policy & process information ➜ returns/exchanges the product in-store

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