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Upon running out of the same laundry detergent I’ve used for the past 4 years; I took out my phone  clicked re-order within the (e-Store) App got it home delivered the same day (even easier with Subscription, Voice & IoT)… all hail Frictionless Experience!

BUT… what the above process lacked were Educational & Trial frictional points that could have allowed me to discover / try out other detergent brands

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