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Challenges facing traditional sales proposition (high-end/flagship/discretionary product category)

Connected Corners

3 Challenges facing the traditional sales proposition (high-end/flagship/discretionary product category)

Overall TV purchase experience hasn’t changed much over the years… entailing:

Consumers walking into their nearest retailer / clicking online viewing in-store demo (model comparison) selecting the right TV(s) haggling / price matching (if applicable) paying by cash/credit card/ 3rd party finance  maybe choosing the optional extended warranty disappearing into the sunset (for the next 5 – 8 years or until the TV breaks down beyond repair or an un-passable offer in a future ad-circular takes hold over the senses)

Though this process may have worked well for the volume-centric TV category; there are 3 notable challenges value-chain players face with this sales model… namely –

Connected Corners

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