3 Challenges facing the traditional sales proposition (high-end/flagship/discretionary product category)
Overall TV purchase experience hasn’t changed much over the years… entailing:
Consumers walking into their nearest retailer / clicking online ➜ viewing in-store demo (model comparison) ➜ selecting the right TV(s) ➜ haggling / price matching (if applicable) ➜ paying by cash/credit card/ 3rd party finance ➜ maybe choosing the optional extended warranty ➜ disappearing into the sunset (for the next 5 – 8 years or until the TV breaks down beyond repair or an un-passable offer in a future ad-circular takes hold over the senses)
Though this process may have worked well for the volume-centric TV category; there are 3 notable challenges value-chain players face with this sales model… namely –
