1-2-3 Wiifm stages of consumer engagement - Connected Corners

Quick overview: 1-2-3 ‘Wiifm’ stages of consumer engagement

Focusing on the 1-2-3 'Wiifm' stages throughout the product ownership journey is one way providers could ensure ongoing consumer engagement and prevent product abandonment
1-2-3 Wiifm stages of consumer engagement - Connected Corners

1-2-3 ‘Wiifm’ stages of consumer engagement

Focusing on the 1-2-3 ‘Wiifm’ stages throughout the product ownership journey is one way providers could ensure ongoing consumer engagement (read: prevent product abandonment)

Exemplifying with products within the now widely prevalent consumer IoT category (e.g. smartwatches, smart security cameras, et al.)

…providers (OEMs, service providers, et al.) could achieve higher ongoing consumer engagement (& enhanced CX) by addressing the 1-2-3 ‘Wiifm’ stages

From a product ownership perspective; consumers may be more likely to not only adopt the product (including potential future repeat purchases)

…but also actively engage (read: potential for ancillary/subscription revenue stream) with it over longer periods when the IoT hardware is complemented with meaningful and tangible ancillary services

The (consumer engaging) services – in this case – could include anything from provisioning of relatively useful insights though to autonomous actions and even offering tangible loyalty & rewards program

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