Explore Insights, Possibilities and Strategies that promote sustainable growth, optimization and consumer experience (CX) in the evolving post-digital era
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Explore Insights, Possibilities and Strategies that promote sustainable growth, optimization and consumer experience (CX) in the evolving post-digital era
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As a starting point retailers would need to identify a range of factors (both common & unique to eChannel) that have the potential to influence their eCommerce platform’s CX
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This first article in a multi-segmented topic briefly explores some of the key factors that influence eCommerce / online shopping consumer experience (CX) Quick note: Despite some similarities inherent to the industry, each retailer brand is relatively unique (geographic presence, product mix, service offerings, strategic goals, industry partnerships, et al.) and as such their eCommerce,…
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Potential D2C Service Model One potential solution for CPG/FMCG brands would be to develop a D2C service that complements their existing B2B2C channels’ offerings with focus on mutually exclusive product portfolio + Value Added Services (VAS) Read the full article
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This telco carriers/operators transforming from being (traditional) Connectivity Providers → (trusted) Connected Solutions Partner / Architect are best positioned to play a lead role in the Connected Life & Industry 4.0 era Read the full article
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This segment explores a D2C service model as it pertains to food/beverage CPG/FMCG brands; aspects of which; may also be applicable to a multitude of other product categories & service industry verticals Quick Note: Despite commonalities inherent to the industry, each CPG/FMCG manufacturing brand is relatively unique (size, geographic reach, product/SKU mix, long-term goals, partnerships,…
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Blockchain: From Connectivity Pipe → Smart Contracts! In addition to exploring diversified VAS opportunities, telco Carriers are also seeking to cut costs, achieve transactional efficiencies and better facilitate transparency & accountability within their (complex) multi-faceted operation… enter Blockchain! Blockchain will enable telecom carriers/operators to realize these goals (& more), in part due to the platform’s inherent traits – namely – shared ledger, near-real-time immutable updates, cryptographic security and auditable smart contracts For example, a blockchain platform could aid Carriers in seeking out valuable cost savings; particularly from within their multi-party transactional operations (e.g. Supply…
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This segment aims to outline how traditional CPG/FMCG manufacturing brands could develop variations of the reference holistic D2C solution framework Quick Note: Despite commonalities inherent to the industry; each CPG/FMCG brand is relatively unique (size, geographic reach, product/SKU mix, long-term goals, partnerships, etc.) and as such their D2C solution strategies too would be reflective of their individual goals & capabilities Part 2 briefly…
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There are numerous ways in which brands can build their version of a holistic D2C solution framework… although… …a typical D2C solution framework would comprise of varying combination of initiatives across 3 key (D2C) modules – Core Interface, Channels and Products & Experiential Services Read the full article
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Continuing from Part 1; which introduced the benefits and concept of holistic D2C solution; this segment outlines one of the many ways traditional CPG/FMCG manufacturer (and other) brands could design their holistic D2C framework Designing a Typical Holistic D2C Solution Framework – Concept There are many ways in which brands can approach building their version of a D2C solution……
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Meandering through the endless aisles at a local supermarket only to discover my favorite chips & dips were out of stock… again! Only if there was an option to seamlessly purchase (hybrid frictionless) them directly from the food & beverage manufacturing brand? Perhaps traditional food & beverage manufacturing brands too could benefit from building a holistic…
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Addressing shopper/customer’s Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any holistic Direct-2-Consumer (D2C) service
eSIM: Capitalizing on SIM strengths & IoT/M2M growth eSIM (embedded SIM) platform has already been benefiting the commercial M2M/IoT segment; enabling enhanced device provisioning, management & billing services… BUT… recently has trickled into select number of consumer devices as well (e.g. Tablets, Smartwatches, etc.) Many Carriers are worried that if OEMs (en-masse) began shipping smartphones with eSIM, it would lead to higher subscriber churn (impacting revenues)… BUT… are gradually…
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Wireless Carriers transforming from being (traditional) Connectivity Provider → (trusted) Connected Solutions Partner / Architect are best positioned to play a lead role in the Connected Life & Industry 4.0 era This first post in a multi-segment series introduces 3 key initiatives that will support Wireless Carriers through their transformative journey Many Carriers bring to the table substantial industry expertise, existing network infrastructure & assets, extensive consumer reach, robust distribution network as well as the ‘trusted entity’…
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One question I’ve often been asked is – “How do you measure a smartphone (model / brand’s) performance or success?” There are many metrics by which a smartphone’s (model / brand) performance (or success) can be measured; the most common of them being the unit shipments Quick note: Different entities (Carriers, brand, retailers, etc.) & teams within (procurement, marketing, pricing, channel ops, etc.) the smartphone’s value chain will have different goals and…
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6 key Consumer Touch Points The number of touch points retailers will have with consumers / shoppers / customers will depend on several factors (business model, product range, complexity, omni-channel spread, etc.) Taking a simplified view, consumer journey typically traverses through the following 6 key phases (analogous with the Zero, First & Second moments of truth) Product Discovery: The touch point where consumers…
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This post aims to highlight few ways the humble smartphone is evolving in an era where consumers are seemingly shifting their focus away from iterative hardware improvements and towards enhanced services the device enables (AIaaS, VR/AR, etc.) AIaaS takes center stage Rapid advances in Artificial Intelligence (AI) and myriad of underlying AIaaS (Artificial Intelligence-as-a–Service) solutions are promising unique user experiences as well as limitless opportunities to its value chain players Use cases range…
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