Exploring Insights, Possibilities and Strategies that promote sustainable growth, optimization and consumer experience in the evolving post-digital era
Exploring Insights, Possibilities and Strategies that promote sustainable growth, optimization and consumer experience in the evolving post-digital era
Building Direct-2-Consumer (D2C) Solution for Traditional CPG/FMCG Brands – (Part 1)
Building Direct-2-Consumer (D2C) Solution for traditional CPG/FMCG manufacturers
All Connected & Smart Digital Paradigm (Part 1)
Addressing shopper/customer's Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any holistic Direct-2-Consumer (D2C) service
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eSIM benefits to telco carriers/operators
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NGN, eSIM & Blockchain – A Trifecta for Telco Carriers/Operators
Wireless Carriers transforming from being (traditional) Connectivity Provider → (trusted) Connected Solutions Partner / Architect are best positioned to play a lead role in the Connected Life & Industry 4.0 era … Continue Reading NGN, eSIM & Blockchain – A Trifecta for Telco Carriers/Operators
To measure a smartphone/brand’s performance look beyond the shipments metric
One question I’ve often been asked is – “How do you measure a smartphone (model / brand’s) performance or success?” There are many metrics by which a smartphone’s (model … Continue Reading To measure a smartphone/brand’s performance look beyond the shipments metric
Key touch points across typical shopper/customer retail journey
How smartphones are evolving in an AIaaS era
This post aims to highlight few ways the humble smartphone is evolving in an era where consumers are seemingly shifting their focus away from iterative hardware … Continue Reading How smartphones are evolving in an AIaaS era
Loyally Rewarded – View on loyalty/reward programs (Part 2)
Continuing from Part 1, this post explores some of the delivery mechanisms of loyalty/reward program models as well as key … Continue Reading Loyally Rewarded – View on loyalty/reward programs (Part 2)
To integrate supportive friction within shopper/consumer purchase experience or not?
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Introducing ‘Retail Friction’ could actually enhance consumer experience (CX)
How integrating retail friction alongside frictionless initiatives could actually enhance consumer experience (CX)
‘Wiifm’ stages of Consumer Engagement
Rise of Prepaid… Wireless Carriers’ Silent Achiever
Prepaid proposition in an Equipment Installment Plan (EIP) Postpaid era and the mid-long-term benefits the category presents to Carriers & subscribers alike
