Connected Corners

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Explore Insights, Possibilities and Strategies that help promote sustainable growth, optimization and consumer experience (CX) in the evolving post-digital era

-Abishek.C

Addressing shopper/customer’s Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any holistic Direct-2-Consumer (D2C) service

To measure a smartphone/brand’s performance look beyond the shipments metric

One question I’ve often been asked is – “How do you measure a smartphone (model / brand’s) performance or success?” There are many metrics by which a smartphone’s (model / brand) performance (or success) can be measured; the most common of them being the unit shipments Quick note: Different entities (Carriers, brand, retailers, etc.) & teams within (procurement, …

How smartphones are evolving in an AIaaS era

This post aims to highlight few ways the humble smartphone is evolving in an era where consumers are seemingly shifting their focus away from iterative hardware improvements and towards enhanced services the device enables (AIaaS, VR/AR, etc.) AIaaS takes center stage Rapid advances in Artificial Intelligence (AI) and myriad of underlying AIaaS (Artificial Intelligence-as-a–Service) solutions are …