All Connected & Smart Digital Paradigm (Part 1)
Loyally Rewarded – View on loyalty/reward programs (Part 2)
Continuing from Part 1, this post explores some of the delivery mechanisms of loyalty/reward program models as well as key … Continue Reading Loyally Rewarded – View on loyalty/reward programs (Part 2)
Benefits of building a Holistic Direct-2-Consumer (D2C) program
Addressing shopper/customer's Wiifm needs (What’s-in-it-for-me) should be one of the primary inputs into designing any Direct-2-Consumer (D2C) service
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eSIM benefits to telco carriers/operators
Wireless Carriers transforming from being (traditional) connectivity provider → (trusted) connected solutions partner & architect are best positioned to play a lead role in the Connected Life & Industry 4.0 transformation
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NGN, eSIM & Blockchain – A Trifecta for Telco Carriers/Operators
Wireless Carriers transforming from being (traditional) Connectivity Provider → (trusted) Connected Solutions Partner / Architect are best positioned to play a lead role in the Connected Life & Industry 4.0 era … Continue Reading NGN, eSIM & Blockchain – A Trifecta for Telco Carriers/Operators
To measure a smartphone/brand’s performance look beyond the shipments metric
One question I’ve often been asked is – “How do you measure a smartphone (model / brand’s) performance or success?” There are many metrics by which a smartphone’s (model … Continue Reading To measure a smartphone/brand’s performance look beyond the shipments metric
Key touch points across typical shopper/customer retail journey
How smartphones are evolving in an AIaaS era
This post aims to highlight few ways the humble smartphone is evolving in an era where consumers are seemingly shifting their focus away from ‘iterative hardware … Continue Reading How smartphones are evolving in an AIaaS era
To integrate supportive friction within shopper/consumer purchase experience or not?
Upon running out of the same laundry detergent I've used for the past 4 years; I took out my phone → clicked re-order within the (e-Store) App → got it home delivered the same day (even easier with Subscription, Voice & IoT)... all hail Frictionless Experience!
BUT... what the above process lacked were Educational & Trial frictional points that could have allowed me to discover / try out other detergent brands
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I re-ordered the same detergent for years… a bit of ‘Retail Friction’ could’ve changed that experience!
I re-ordered the same detergent for years! Upon running out of the same laundry detergent I’ve used for the past 4 years; I took … Continue Reading I re-ordered the same detergent for years… a bit of ‘Retail Friction’ could’ve changed that experience!
‘Wiifm’ stages of Consumer Engagement
Rise of Prepaid… Wireless Carriers’ Silent Achiever
As iPhone X finally launches, Wireless Carriers worldwide (particularly those in EIP mature / saturated markets e.g. U.S) are hoping for the $1000+ device to boost their Postpaid take-up … Continue Reading Rise of Prepaid… Wireless Carriers’ Silent Achiever
